A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.

 

A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts.

Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition.

The Web Analytics Process

IDENTIFYING OBJECTIVES & VALUE

 Every proper web analytics and CRO engagement begins by determining the business objectives of the website. We help you identify the different macro and micro conversions on your site that ultimately contribute to your bottom-line, and then define the proper value to attribute to each conversion.

DESIGNING STRATEGY

Once your website’s conversions and their business values have been identified, the next step is to design a web analytics implementation that fits your needs.

TRACKING

Examining your web analytics once a month, or even once a week

ANALYSIS & TESTING

After we dive into your website’s data and identify where it should be performing better, we present our recommendations and an action plan based on what we believe will provide the greatest impact.

Once we have everyone on the same page about what is being recommended, we start experimenting. We utilize a variety of tools such as Google Website Optimizer to serve different variations of web pages to users and track which page performs best.

REPORTING

We believe you should be able to keep close to your website’s performance without spending all of your time digging into a web analytics platform. That’s why we make it easy by providing clear-cut monthly reports that provide insight into the behavior of your visitors and the activity surrounding your defined conversions.

Discussing these regular reports with you, we plan the ongoing refinement of the analytics implementation, the ongoing tests, and your marketing activity.

Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition.